Unlock competitive advantage with Price Benchmark

Leverage the power of Google Merchant Center’s Price Benchmark data to optimize your Shopping ads performance.

Why use Producthero Price Benchmark?

Turn pricing insights into your competitive edge.

 
Understand your product's performance
 Price Benchmark gives you more clarity on why certain products perform well and others don’t. By comparing your product prices to the market, you can identify which items are competitively priced (your heroes) and which may be holding back performance (your villains). These insights help you make smarter decisions about pricing and product prioritization.
 
Maximize your campaign’s potential
Normally, products priced below the market average convert better. With benchmark insights, you can identify these high-potential products, prioritize them in your campaigns with custom labels, and make sure your budget supports the products most likely to drive results.

How Producthero Price Benchmark works

01
Pull benchmark data in just a few clicks
Connect your Merchant Center and instantly access click-weighted price benchmark data for your products. We simplify and structure the data so it’s ready to use, with no manual work needed.
02
Target and boost your most competitive products
Products priced below the market average often perform better. Our tool automatically groups them using custom labels like “Below Benchmark,” so you can create tailored campaigns and give more budget to products with the highest potential.
03
Connect data to campaigns for real-time optimization
Use these custom labels directly in your campaigns to apply smarter bidding strategies. Prioritize top performers and reduce spending on less competitive products.
Thousands of advertisers are seeing results

Performance increase of 30% and more

Real results - See how Labelizer drives success for advertisers

No items found.
Maximize your ad performance with Price Benchmark
Leverage Producthero’s Price Benchmark tool to stay competitive. Optimize your pricing strategy, prioritize high-potential products, and drive better results in your Shopping campaigns.